About us

Powered by mission, built for success

The Team

Rob Weiss
Rob Weiss

CEO and Founder

A skilled operator, technologist and entrepreneur –– Rob has a track record of building B2C and B2B companies at the intersection of technology, media and pop culture. Known for his pioneering work in social media and celebrity influencers, Rob has spent 25+ years leading companies with transformative innovation. Prior to UpRoar, Rob was the Founding CEO of FanDragon Technologies, a company that revolutionized mobile ticket distribution using a proprietary blockchain-powered SaaS platform. Known for his deep knowledge of Gen-Z, celebrity influencers and digital-native consumers, Rob has led a wide variety of technology and digital media companies including EQAL, RockYou, NotMe Solutions, PollPalls, FanBread and BANG. Throughout a career spanning consumer tech, entertainment and music, Rob has overseen numerous successful company launches, expansions, rebrands and turnarounds that include divisions of News Corp, Viacom/MTV, Comcast and Disney. Rob started his career as a journalist, working as a reporter for Newsweek and the Los Angeles Times, and then as a producer for CNBC and the “TODAY” show.

Jason Black
Jason Black

Chief Operating Officer

As UpRoar’s Chief Operating Officer, Jason works closely with the CEO to manage the daily operations of the company. He oversees a wide range of key business units including Engineering, Legal, Finance, Operations and Human Resources. A seasoned C-level executive, Jason has brought strategic leadership and operational efficiency to a wide variety of pioneering technology start-ups and traditional media companies. Prior to UpRoar, he served as COO at FanDragon Technologies, leading the Engineering, Product and Operations teams. Jason’s expertise in social media, technology, music and pop culture spans over 20 years, including tenures at MTV, Mark Burnett Productions, EMI Publishing, Fuse Media, and the Ovation cable network. At EQAL Media, he oversaw digital content creation for social media/celebrity influencers such as Jennifer Lopez and Marvel Comics’ Stan Lee. Jason is a Meals on Wheel volunteer who loves going to concerts, seeing films, and traveling to places like Mexico City and Berlin with his husband, John.

Jacqueline Hernández

Chief Strategy Officer

As UpRoar’s Chief Strategy Officer, Jackie oversees all business development, strategic partnerships, and strategic planning throughout the company. A highly accomplished media/tech executive, Jackie also has extensive C-level experience in Branded Content, Brand Sustainability and CSR, as well as deep connections with the leading media agencies and Fortune 500 brands. She has been named among Fortune's Most Powerful Latinas and The Hollywood Reporter's Power 100 Women. Jackie currently sits on the Board of Directors of Victoria’s Secret and Estrella Media. She is also the CEO of New Majority Ready, a marketing consulting and content development firm specializing in multicultural which she opened in 2019. Prior to UpRoar, Jackie was the Chief Operating Officer of Telemundo Enterprises. She has led other major brands including NBC-Universal Media, TIME International, CNN International and Combate Global. Jackie’s passions include hiking and gardening, and she is an overall arts and culture vulture.

Ash Steffy
Ash Steffy

Chief Brand Officer

As UpRoar’s Chief Brand Officer, Ash works closely with the CEO to manage the company’s end-to-end platform experience and growth. He oversees a wide range of key business units including Product, Marketing, Brand Strategy, Corporate Communications and Investor Relations. A Promax-winning marketing executive, Ash has an extensive track record of building brands across all tech-media platforms. Prior to UpRoar, Ash served as Chief Marketing Officer at FanDragon Technologies, where he led all Corporate Communications, Marketing, Public Relations and Brand Strategy. Before that, he was the Vice President of Marketing and Creative Services at Ovation TV, where he oversaw key initiatives for Consumer Marketing, Advertising Sales, Affiliate Sales, Programming and Corporate Relations. He served nearly a decade at the Walt Disney Company leading a wide variety of Marketing initiatives. Earlier in his career, he held executive roles at Universal Pictures and the Directors Guild of America. In his spare time, Ash enjoys reading, spending time with his husband, family and friends, and traveling.

Gillian Raikes
Gillian Raikes

Chief of Staff

As UpRoar’s Chief of Staff, Gillian provides the CEO and others on the Leadership Team with strategic insight and analysis on the company’s operations across all business units, overseeing key strategic initiatives from ideation to implantation. She leads company-wide efforts to ensure that information and decision processes are collaborative, effective and innovative. Gillian’s eclectic and impressive background includes specializing in areas such as Public Health, International Development, and Strategic Philanthropy. Prior to UpRoar, she served as Director of Business Development and Partnerships at FanDragon Technologies, spearheading the company’s strategic growth initiatives. Before that, Gillian served a fellowship at Stanford University’s Effective Philanthropy Learning Initiative, where she created tools and resources to aid in developing philanthropic strategies. Gillian is happiest when she is spending time with family and friends, doing puzzles or enjoying the outdoors.

Jim Smitley
Jim Smitley

Head of Engineering

Jim is the Head of Engineering for UpRoar. He has worked in technology for more than 20 years, previously at LinkedIn, Atlassian, PointDrive, and kettle.ai. Jim started out programming in the pharmaceutical industry and grew to build large cloud-based SaaS products and teams at major tech companies like LinkedIn and Atlassian. He has a passion for working building great engineering culture and teams to create world-class software solutions. When Jim isn't sitting in front of a computer or working with his team, he's spending time with his family of 9 trying to stay sharp by playing puzzles and games of all sorts.

Tiger Smith
Tiger Smith

Co-Head of Product

Tiger is Uproar’s Co-Head of Product. He is a seasoned product leader, developer, and manager who has worked in the technology space for over 15 years. As VP of Product at Maple Media he ran the product & design teams, managing over 100+ mobile apps. His expertise in product vision was refined while serving as Director of Programming for Ruckus Network, where he lead a number of critical initiatives at Ruckus. Tiger was then recruited by Buzz Media (later known as Spin Media), where he led and product managed interactive campaigns for over 30 digital properties and UGC sites (including Buzznet, Stereogum, Idolator, TheFrisky, XLR8R, Whitney Port, and Khloe Kardashian. Tiger splits his time between Echo Park and the high desert with his three cats, and in his spare time he produces music as a radio dj and practices Muay Thai.

Jordan Carlson
Jordan Carlson

Co-Head of Product

Jordan Carlson is the Co-Head Product at UpRoar, with an expertise in user experience and product development process. Prior to joining the team, he was an accomplished entrepreneur and founder of the AI company, Foreknow, which he led for several years. Jordan has also spent time throughout his career working for and advising other tech companies and startups, including Salesforce as a Business Development Team Lead. Outside of work, Jordan enjoys spending time with his daughter, and can often be found at the beach, listening to hip-hop music, and working on NFT projects.

Katie Szumowski

Head of Marketing

As Head of Marketing, Katie is responsible for all of UpRoar’s Go-To-Market efforts, and all B2B and B2C marketing strategies and executions. A transformational leader with over 25 years of experience, she has successfully developed growth strategies, teams and priorities at startups and Fortune 500 companies. Prior to UpRoar, Katie served as a Marketing executive at companies like Turner Broadcasting Systems, Verizon Wireless, Vonage and most recently, Quartr. She also founded The Szumoka Group, an independent consultancy focused on growth and brand transformation, working with clients like Amazon, T-Mobile and more. A Chicago and Cleveland native, Katie attended The Ohio State University where she earned her degree in Media and Mass Communications. Her hobbies include tennis, golf, any Ohio State sport — and photography.

Ryan Ray
Ryan Ray

Lead Back-End Engineer

Ryan is the Lead Software Engineer for the back-end systems at UpRoar. He has nearly 15 years of professional software experience helping build products and high-performing engineering teams from the ground up. Most recently, Ryan served as the Vice President of Engineering at VideoPeel where he oversaw a team helping businesses collect authentic video feedback, while still engaged in daily hands-on coding. Prior to that, Ryan managed a cross functional team at tZERO guiding users through the process of opening a new brokerage account, built Zane Benefits health insurance platform from scratch, and spent 5 years as a developer at Overstock.com. He currently lives in Utah and enjoys spending time outdoors with his wife and son, specifically off-roading, BBQing and woodworking.

Chris Truman

Lead Mobile Engineer

As UpRoar’s Lead Mobile Engineer, Chris is an iOS and mobile technology expert, leading the architecture, technical direction and implementation of our mobile app. Prior to UpRoar, Chris was a Senior Software Engineer at Google, as part of its Geo Enterprise group, maintaining and building out Maps, Places and Navigation features for its iOS and Android apps. With over 10 years of experience, he has also had notable tenures at Postmates and Match as a Senior Software Engineer, and at Sony where he was the primary lead working on its Crackle and Funimation video streaming apps. A Torrance, CA native, Chris earned his Bachelor’s in Computer Science at Azusa Pacific University. Chris has been fascinated with video games and mobile technology ever since he got a Nintendo Gameboy Advance when he was 13. His hobbies include playing the guitar and watching Arrested Development.

BJ Kidd

Lead QA Engineer

As Lead QA Engineer, BJ oversees all of UpRoar’s quality assurance efforts, and all automation testing strategies and procedures. Prior to UpRoar, he served as the Director of Engineering tZERO, and previously held principal and senior engineering roles at companies like Overstock.com, Steris and TestOut. BJ attended Arizona State University and University of Advancing Technology, where he earned his Bachelor’s in Business Administration and Master’s in Computer Science, respectively. When not testing apps and software, he enjoys diving into the world of crypto, stocks and 3D printing.

Steve Van Loon

Lead Data Architect

As Lead Data Architect, Steve is at the forefront of UpRoar’s data infrastructure, and is an expert at the intersection of data architecture and engineering. With storytelling at the core of his work, he has held senior software engineering roles at LinkedIn, PointDrive and Sears, and most recently served as a Data Solutions Architect at Slalom. He is also an independent filmmaker at Van Loon Productions, where he creates virtual reality and augmented reality short films. Steve attended Michigan State University, earning his degree in Computational Mathematics. When data is not on his mind, his hobbies include augmented reality, playing the piano and watching films.

Tyler Walters

Back-End Software Architect

Tyler joins UpRoar as a Back-End Software Architect with an impressive career that includes tenures at Nike as a Tech Lead, and at Amazon Web Services and Amazon Seller Central as a Development Engineer. He also worked at Slalom for over 6 years as a Solution Principal and Architect and founded WitMatix, a web development and online services company that used local resources to help small businesses grow. A Portland, OR native, Tyler attended Oregon State University where he earned both his Bachelor's in Computer Science, and a Master's in Business Administration. His hobbies include electronics, model aviation, and triathlons, and his favorite place to vacation is in Mexico. His favorite TV show is The Simpsons, and his favorite band is Sublime.

John Caravelli

Principal Cloud Engineer

As UpRoar’s Principal Cloud Engineer, John brings a deep background and expertise in cloud and backend technologies, most recently as a Senior Software Developer at tZERO. With nearly two decades of software development experience, he has also had notable tenures at Overstock.com, VideoPeel and Meridian Enterprises, where he held Senior Software Developer and Java Developer roles. John earned his degree at University of Missouri-St. Louis. When not thinking about the digital cloud, his hobbies include hiking and snowboarding, and his favorite movie is Interstellar.

Chad Syme

Creative Director and Lead Product Designer

Chad is the Creative Director and Lead Product Designer at UpRoar. He spent four years at Microsoft leading UX/UI design bringing interactive experiences to life for some of Xbox’s most popular games. He also led product design on the celebrated iOS photography app Filmborn, which was featured multiple times by Apple. He has operated a brand-centric design studio, contributed to emerging tech, and developed products and brands ranging from startups to global corporations. His professional career started at age twenty-one with an internship on an Emmy Award-winning sketch comedy television show, which led to production designer and art director roles, where he collaborated with talent including Joel McHale and Bill Nye The Science Guy. Chad’s life anecdotes include puppeteering an alien for an independent film, and being a candidate on a dating show. He also loves dancing and music – particularly soul, funk, and R&B from the 60s and early 70s.

Bryson Shellito

Director of Marketing

As Director of Marketing, Bryson leads UpRoar’s digital marketing strategy. Bryson brings 15 years of digital marketing experience — developing, implementing and optimizing multimillion-dollar brand and performance marketing programs. He has had notable tenures at Apple and LinkedIn where he specialized in search ads and digital marketing and strategy. He also served as the Senior Manager at Epic Games, leading their B2B and B2C digital strategy for Unreal Engine, Education, Twinmotion and Epic Online Services. He earned his BA from UC San Diego where he studied Communications, and minored in Urban Studies and Planning. Bryson watches all things "Star Wars" and Marvel, and his hobbies include golfing, skiing and snowboarding. He also enjoys Peloton and Scuba, and his favorite place to vacation is Byron Bay in Australia.

Miguel Del Rosario
Miguel Del Rosario

Director, Operations and Project Management

As Director of Operations and Project Management, Miguel leads all of UpRoar’s Operations and Project Management initiatives, including areas such as Finance, Legal and Human Resources. Prior to UpRoar, Miguel led cross-functional teams at high-growth tech startups like Better and FanDragon. He has a track record of managing B2C and B2B companies at the intersection of Technology, Entertainment and Finance. Miguel earned his BA from the University of California, Irvine - the first in his family to receive a college degree. He strives to be involved in his community, while staying close to his Filipino roots and culture. As a “Swiftie” and Formula 1 fan, Miguel’s preferred hobby is watching his all-time favorite movie, Titanic, which he has watched 21 times.

Amir Afshar

Lead Product Manager

As UpRoar’s Lead Product Manager, Amir brings a wealth of experience and knowledge to his role. An accomplished social media tech entrepreneur, Amir co-founded MadLipz, the instant dubbing and subbing social platform where people come together through bite-sized parodies. Served as its CTO and Head of Product, he made the first version on iOS and oversaw product development, with the app garnering over 45 million users and is currently used by more than 400k monthly users. Based in Toronto, Amir attended the University of Toronto where he earned both his Bachelor's in Mechanical Engineering and Master's in Aerospace Engineering. His hobbies include tennis and rock climbing — and as a huge soccer fan, he has been to two World Cup games.

Margaret Hinch
Margaret Hinch

Human Resources Consultant

Margaret serves as UpRoar's Human Resources Consultant with over 20 years of experience. She is the CEO of Thought Lens, a company that specializes in coaching, consulting, and individual career counseling. Margaret also served as VP of Human resources for over 5 years at mOcean, a top entertainment advertising agency in Los Angeles. She was also VP of Human Resources at Ignition, a full-service Advertising Agency. Margaret’s has built HR departments and practices from the ground up, ranging from diversity-inclusive programs to generating cost-effective recruitment strategies. Her hobbies include gardening, hiking, reading constantly, and bee-keeping.

Angelica Vidal
Angelica Vidal

Senior Manager, Marketing and Brand Strategy

As Senior Manager of Marketing and Brand Strategy at UpRoar, Angelica leads the company’s marketing initiatives and offers additional support to the product team. Prior to joining UpRoar, Angelica served as a consultant on brand strategy and social media marketing in Europe and Africa. She began her career in Dubai, where she served roles in luxury PR at COPIA GROUP in Dubai, UAE, and also at Estee Lauder Group for MAC Cosmetics – both roles leading her to become an expert in influencer marketing. Angelica then moved to Los Angeles, where she studied Merchandise Marketing at FIDM and launched her U.S. career at UpRoar Technologies. She is a trilingual expat, spending her childhood traveling between France, England and the Netherlands. In her spare time, Angelica indulges in her passions which include travel, interior decorating and upcycling fashion.

Kristin Escobar

Product Manager

As UpRoar’s Product Manager, Kristin brings a dynamic skill set in product, mobile apps and design, and is responsible for ensuring a smooth user experience on the UpRoar app. A proven product expert, Kristin attended the University of California in Los Angeles, where she earned her degree in Communications. Before joining UpRoar, she served as the Project Director at Mad Designs, a boutique creative agency, where she led a team of digital designers and project managers. Reporting directly to its CEO and Creative Director, Kristin focused on UX, UI, branding and marketing projects, specializing in mobile apps in a product capacity. Based in Culver City, when not living and breathing apps, her hobbies include yoga, pilates, meditation and wellness – as well as cooking.

Devonte Kavanaugh
Devonté Kavanaugh

Product Manager

As Product Manager at UpRoar, Devonté serves as a liaison to the Product team, using his expertise on industry trends to support product development. Prior to UpRoar, Devonté served as a Content Specialist intern at Benzinga, leveraging his passion for music and entertainment to bring an outside-the-box approach to the company’s content marketing efforts. Devonté graduated from Brown University with degrees in Economics and Theater Arts and Performance Studies. In his spare time, Devonté enjoys making music, performing as an actor, and keeping up with his favorite Boston sports teams.

Carolina Dadayan

Coordinator, Operations and Project Management

As Coordinator of Operations and Project Management, Carolina provides wide-ranging support across UpRoar’s internal and external initiatives. Prior to UpRoar, she supported C-suite and leadership executives at United Talent Agency, coordinating strategic partnerships and brand deals. Working closely with UTA's CIO, CISO and Head of Web3, she developed Web3 strategies, managed projects and operations, and created decks for quarterly board meetings and external clients. She also had tenures at KYX and Cerebral where she supported their CEO and COOs directly. Carolina attended the University of California, Berkeley where she earned her BA in Media Studies. Her hobbies include baking, hiking, and doing yoga.

Emma Tatum

Coordinator, Business Development

As a Business Development Coordinator at UpRoar, Emma specializes in conducting business intelligence, liaising between departments and with external partners, and supporting special projects. Prior to UpRoar, she managed social media strategies, music video productions, and an album release at artist management companies such as FRNDLY Media and Fenway Recordings. As CEO of Rewired Productions, she was also an artist manager for Gilanares, an emerging artist whom she helped release multiple songs and build an online community across all major social platforms. Emma attended Boston University where she earned her BS in Behavior and Health Sciences, and her hobbies include yoga and meditation, music, film, and photography.

Felipe Luz
Felipe Luz

QA Engineer

Felipe is a QA engineer for UpRoar who loves what he does and is always trying to learn something new. Most recently, he was a Senior Quality engineer at Paypal where he worked using Webdriver.io, Noodle JS and Typescript along with Integration with Broswerstack, github actions and jenkins for continuous integration. Prior to that, Felipe held positions as a QA Automation Engineer at Fielo, Senior QA Analyst at Oi and Head of QA at Fulllab. He also spent time as a test analyst for the RIo 2016 Summer Olympics and began his career at IBM as a Quality Assurance Analyst Intern. Felipe is from Rio de Janeiro and in his free time he loves to play video games and soccer.

Pavlo Batiuk
Pavlo Batiuk

Back-End Engineer

Pavlo is a Node.js Software Developer with over 3 years of commercial experience. Prior to joining UpRoar as a Software Engineer, he worked at Inoxoft where he built the leading customer engagement platform for automotive marketers, and a web-based platform that allows users to create personalized sports dashboards. While there, he also developed an Online Permitting System that allows new applicants and users to apply for and manage permits, as well as a web-based platform for creating and advertising management in shopping malls around the world. Batuik grew up in Sokal town, Lviv and is fluent in Ukranian. He loves to play football and volleyball and travel abroad to visit the mountains and the sea.

Nestor Valdez
Nestor Valdez

Mobile Engineer

Nestor is a Mobile Engineer with 5 years experience working as a software developer in IT-related roles. Before UpRoar, Nestor worked as the Lead Mobile Developer at eTica S.A and as a Software Developer at Sodep S.A and Software Natura. He has built iOS native applications for private companies from scratch using Swift and has expertise in problem solving and developing robust Flutter applications. Nestor grew up in Luque, Paraguay and he loves mechanical keyboards, coffee and playing Padel. He also loves cooking and his favorite chef to follow on social media is Joshua Weissman.

Rodrigo Castillo
Rodrigo Castillo

QA Engineer

Rodrigo is a QA Engineer with over 25 years experience in quality assurance testing and IT project developments. He has extensive experience in manual and automated software testing with Protractor, Jasmine, and JavaScript with Node.js. He has worked in multicultural environments with clients around the world in the US, India, Australia, Zurich, Argentina, Panama, and Brazil. Most recently, he worked at Jobsity, where he developed manual testing procedures for financial web applications. He has also served as QA Lead & Automation Engineer at Harman International and Axiem International. Rodrigo is from Mexico City and when he is not working, his favorite place to vacation is Los Cabos. He loves listening to Mexican singer Luis Miguel, along with The Bee Gees and The Beatles.

Volodymyr Vovk
Volodymyr Vovk

Back-End Engineer

Volodymr joins UpRoar as a Senior Software Engineer with over 5 years of experience building robust and extendable high-load systems. He is an expert in JavaScript and Node.js and is also interested in DevOps practices and CI/CD pipelines. He has worked as a Software Developer and Engineer at US, Canadian, German and Ukrainian companies such as ELEKS, EPAM Systems, COI Marketing & Software, and StepShot. Vovk grew up in Lviv City, Ukraine and his favorite person to follow on social media is Ukrainian programmer Illya Klymov, along with Elon Musk. He loves soccer and his favorite club is Real Madrid.

Danylo Antoniuk
Danylo Antoniuk

Back-End Engineer

Danylo joins UpRoar as a Backend Engineer working out of Lviv, Ukraine. He has been working as an Engineer since 2017 across the healthcare, information technology, and computer software industries. He has worked as a Back End Developer at ELEKS, and as a Full Stack Developer at TechMagic and SoftServe. He has a strong understanding and knowledge of OOP, design patterns, component design, relational and non- relational DB, and web programming. He also has experience in developing both backend and frontend parts of applications with knowledge of JavaScript, Typescript. Born in the Ukrainian city of Ivano-Frankivsk, Danylo loves working out, and when he’s not at the gym, he’s playing video games, watching tv, and listening to electronic music.

Andriy Stankevych

Back-End Engineer

Andriy is an UpRoar Cloud/Back-End Engineer with more than 15 years experience as a software developer across the media, entertainment, finance, agriculture and information technology industries. He has a solid background in developing complex web applications using JavaScript and Java, as well as creating Java desktop applications. He has spent his career working at Xyleme, Inc. as a Team Lead and Software Engineer and at Eleks as a Software Developer. Stankevych grew up in a small town in Ukraine and his favorite TV show is Game of Thrones. In his free time, he enjoys running and vacationing by the sea in Croatia or Italy.

Oleh Zarichnyy

Mobile Engineer

Oleh is a Mobile Engineer for UpRoar with over 5 years of experience as a Senior Software Developer. He has worked with various technologies of different complexity levels which are commonly used in entertainment, social media, education and professional services. He has developed a wide variety of mobile applications for the iOS platform using the Swift, SwiftUI and Objective-C languages. Prior to joining the team, he served as an iOS developer at ELEKS, Upwork.com, BoostSolutions, and KindGeek. Zarichnyy was born in Lviv, Ukraine and loves to travel to the Dunes of Texel. Some of his favorite things include The Office, Thom Yorke and Radiohead. He is also a purple belt in Brazilian Jiu-Jitsu.

Esteban Rincon Mora

Back-End Engineer

Esteban is a Cloud/Back-End Engineer with more than 8 years of experience developing applications that range from Android to RESTful API integrations between CRMs and Marketing solutions. Before joining UpRoar, he worked at Blackboard Inc. as a Senior Software Engineer creating the modern-era-based Blackboard services in order to use innovative tech stacks that allow flexibility, fast iterations, and easy maintenance. He also worked as a Senior Software Engineer at On24 Inc. and Relevus Technology, and served as a Technical Lead at I.R.A.S.A.S. and The Goparty Inc. / Bash Corp. Morea grew up in Bogota, Columbia and lives in Portland, Oregon. He speaks Spanish, French and English. When he is not working he enjoys going to the gym, playing guitar and scuba diving.

Sergio Salazar

Back-End Engineer

Sergio is a Cloud/Back-End Engineer with over 14 years of experience in Software Architecture, specializing in full stack web development. He is also experienced in Cloud native solutions, REST and Microservices Architecture models, DevOps, and relational databases. Prior to UpRoar, he held roles as a Senior Full Stack Developer at Teravision Technologies and PSL (now Perficient LATAM) in Medellin, Columbia. He was also the Director of Technology at Betiply and a Software Architect at Yuxi Pacific LATAM. He is currently interested in Cloud native solutions, Javascript (Node.js, Typescript, React, Svelte), functional programming (elixir, Javascript and Python), machine learning, and data science. Salazar grew up in Columbia and when he is not working he enjoys going to the gym and the beach.

Yan Trindade

Mobile Engineer

Yan is a Mobile Engineer with over 7 years of experience in digital products and apps. He has been working with Swift, UIKit and iOS framework since 2015 and most recently with Swift UI. Prior to UpRoar, he served as a Senior iOS Engineer developing new features for True Footage and Together App. He also Co-founded Orbit Labs which is a software house that develops digital web and mobile projects. Trindade grew up in the north of Brazil, in Belem, where it rains every day! He speaks 3 languages - Portuguese, Spanish and English and his favorite place to vacation is Miami, Florida. He goes to the gym every day and on weekends loves to play soccer or ride his jet ski on the lake.

Sandro Noël

Mobile Engineer

As a Mobile Engineer at UpRoar, Sandro specializes in iOS development, bringing over 25+ years of experience developing software professionally. Prior to UpRoar, he has held senior app developer roles at companies like VOSKER, CIUSSS, wrnch and more. He is also a founding partner at Monkey Armada, a company of agile professionals. Sandro grew up in Québec, Canada, and attended Institut Demers where he earned his AEC in Software Programming and Networking. His hobbies include motorcycles, mechanics and photography.

Victor Sebastin Antony Gnana Sekar

Mobile Engineer

As a Mobile Engineer, Victor specializes in iOS and mobile app development, bringing 7 years of experience navigating development and submission processes, and verifying compliance with App Store policies and design best practices. Before joining UpRoar, he held Senior iOS Developer roles at Photon Infotech, Augray and K2B Solutions. He has launched 11 successful apps in the App Store, among 18 apps developed. Victor attended Bharathidasan University in India where he earned his Master of Computer Applications. He follows cricket and basketball, and enjoys doing card tricks and watching "The Big Bang Theory" and "Iron Man."

Board of Advisors

John Semel
John Semel

John serves on UpRoar’s Board of Advisors. A C-level executive with extensive M&A experience, he brings over two decades of success leveraging technology to transform education. In his current role as Chief Strategy Officer at Zovio, John drives strategic planning, new revenue, product development, partnerships, internal operating improvements, and M&A. As EVP and Chief Strategy Officer at John Wiley and Sons, John transformed the company into a next-generation provider of content-enabled services and software. Earlier in his career, he served as the EVP Business Development for The Weinstein Company, where he led new ventures and acquisitions and managed the company’s Promotions and Integrated Marketing teams. John received an MBA from Harvard Business School. He is a native New Yorker who loves traveling to Rome with his wife, son and daughter. In his spare time, he collects pipes, drinks gong fu tea and plays the Alto Sax.

Barrett Garese
Barrett Garese

A founding agent of UTA’s original online department, Barrett has been at the forefront of technology and entertainment for 15 years and joins our Board of Advisors as a noted expert in social media with extensive connections in the world of creators and influencers. He has worked with talent agencies (UTA, WME), startups (Blip.com, EA1.co), major studios (Warner Brothers, Disney, FX), and Defense/Intelligence organizations on projects across social and digital media, streaming, augmented reality, artificial intelligence, and machine learning. A three-time founder, Barrett is currently serving as an advisor for several startups, as well as the Board Chair of Film2Future - a nonprofit, professional-level filmmaking program for under-served teenagers in Los Angeles working to inspire and empower a new generation of diverse filmmakers. Garese lives in downtown LA and outside of work, his hobbies include travel, writing, cars, motorcycles, and failing miserably to learn bass guitar.

Emma Cookson

A prominent leader in the technology and advertising industries, Emma brings over two decades of success innovating and transforming brands. She currently serves as a partner at The Brandtech Group (formerly You & Mr Jones), where she helps global brand clients elevate their marketing strategies and operations. Emma previously served as Chairman and CEO at one of the world’s most creative independent agencies, Bartle Bogle Hegarty (North America), overseeing distinguished brands like UNICEF, British Airways, AXE and more. Emma has been widely recognized as one of advertising’s most influential female leaders, making the top of revered lists by AdAge and Business Insider. She also serves on the Advisory Board at You Gotta Believe, a New York-based agency focused on finding permanent families for youth and older teens in foster care. Emma earned her degree from Oxford University, and is motivated to harness the power of technology to help brands of today – and tomorrow – stand out in a buzzy marketing world.

John A. Lack
John A. Lack

As the founder of MTV, John has been at the forefront of youth culture for the last 35 years and joins on our Board of Advisors currently as the Chief Partner of Firemedia Partners, an international media consulting practice. He recently served as an advisor to Tweak, a new video messaging platform and CUR Music, the next generation Social Music Experience. Formerly the co-founder and CEO of Firebrand, Lack also launched Nickelodeon and The Movie Channel as COO of Warner Amex, and ESPN2 while he was EVP of Marketing and Programming at ESPN. He’s held positions as CEO of ACTV, an interactive television technology company now owned by Liberty; CEO of PRONTO’s parent company i3 mobile, and Managing Director of Stream, Telecom Italia's pay television company now part of Sky Italia. Lack also spent nine years at CBS as VP/General Manager of WCBS News 88 and VP/General Manager CBS Radio SpotSales. John currently lives in Los Angeles where he enjoys the car scene and frequenting art shows.

Lori Ross
Lori Ross

Lori serves on UpRoar’s Board of Advisors. A renowned expert in intellectual property, data compliance and data security, she has over 20 years of experience helping both new and established companies solve complex legal and business issues. Lori has provided counseling related to topics such as privacy, GDPR and CCPA compliance, and SaaS agreements to entertainment and technology companies such as Verizon, Hulu, Sony Pictures Entertainment, Allergan, and Cornerstone on Demand. In addition to her role as Partner at Outside GC, Lori served as VP of Business and Legal Affairs at FanDragon Technologies, where she oversaw international, commercial, and technology agreements, and strategic partnerships. She has also served on the Board of Directors of CAN-B, a non-profit organization in Northern California. In her free time, Lori enjoys traveling, fly fishing, skiing, biking and watching French sitcoms and Scandinavian murder mysteries.

Alex Godelman
Alex Godelman

Alex is a technology and product development leader who is a member of the UpRoar Board of Advisors. He has served as Chief Technology Officer for various Silicon Valley and Los Angeles-based companies for 20 years. At Engineer.ai, a platform for building bespoke software using AI, Alex served as the Vice President and Global Head of Engineering. He also served as CTO and Head of Product at Zed Connect, a digital SaaS / DaaS technology company. Alex’s specialties include SaaS, DaaS and IoT; large scale mobile, web application, and data cloud platforms. He has a history of success in establishing, rapidly scaling, and transforming under-performing organizations into high velocity teams. Alex is married with two boys and considers himself a water sports enthusiast, who is especially addicted to sailing and scuba.